The hottest macroeconomic pressure benefits consum

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Macroeconomic pressure benefits consumer electronics

at a time of economic uncertainty and soaring fuel costs, consumers seem to like to be closer to home. Although tight budgets may be affecting travel and tourism, consumers continue to buy electronic products for family or personal purposes, because many families may prefer to stay at home rather than go on vacation

this makes consumer electronics manufacturers overjoyed. They see a good opportunity to sell products to families and consumers who intend to stay at home. The digital television (DTV) market is booming, driven by factors such as falling prices, the US government requiring broadcasters to turn to digital broadcasting within a specified period of time, and retail promotions

the game industry is also booming, with record sales of game software and accessories, once again stimulating consumers' interest in game consoles. The average selling price (ASP) of OEM factories of game consoles is rising, which is one of the few consumer electronics fields with this trend

dtv enters the home

although many consumers may not know what high definition (hd) represents in terms of technology, assuming that it can't deal with questions, they obviously know that they want high definition. DTV factory shipments have increased rapidly, and are expected to rise from 117.7 million in 2007 to 252.7 million units by 2012, with a CAGR of 16.5%

Figure 2 shows iSuppli's forecast of global DTV OEM factory shipments in, including LCD TVs, plasma TVs, rear projection TVs and digital CRT TVs

Figure 2: Global DTV unit shipment forecast in (LCD TV, plasma TV, rear projection TV and digital CRT TV)

the factors that promote people to turn to digital TV include:

· the price of flat-panel TV has fallen across the board

· the United States will end analog TV broadcasting in 2009, and then the rest of the world will follow

· better picture quality

· the increase of high-definition content, Including Blu ray DVD and high-definition video on demand (VOD)

· the overall size of the flat panel is attractive, attracting more consumers

· putting a "fashionable" TV in the living room makes people feel comfortable

iSuppli predicts that the semiconductor sales in the DTV field will nearly double before 2012, from $8.4 billion in 2007 to $14.4 billion, with a compound annual growth rate C) testing process: measurement, display The analysis is completed by microcomputer; 11.4%. Logic specific ICs will account for the largest share of these DTV semiconductors, and their sales will rise from $3billion in 2007 to $4.5 billion in 2012

game consoles are becoming more and more popular

despite the economic slowdown in the United States and the rest of the world, the game console market continues to grow strongly. In 2007, the operating revenue of game console OEM factories increased by 85% compared with 2006, with an amazing speed. In the first quarter of 2008, the operating revenue increased by 19% over the same period in 2007. ISuppli predicts that factory shipments of game consoles will rise from 48.7 million in 2007 to 61.5 million in 2012, with a CAGR of 4.8%

due to the improvement of software and the launch of popular games, the sales of Sony Playstation 3, Nintendo Wii and Microsoft Xbox 360 surged. These popular games include metal gear so (the key to the problem is that we don't realize that the model we used to rely on for success is unsustainable lid 4), Grand Theft Auto IV and "wii fit". Another trend for Xbox 360 and PS3 is to increase storage capacity. The hard disk capacity of PS3 and Xbox has been increased to 80gbyte and 120gbyte respectively. ISuppli predicts that manufacturers will launch game consoles with larger hard disk capacity at the end of this year or early 2009, which will lead to the price reduction of the original model of game consoles. Wii continues to dominate the game console market with its mass market appeal, motion sensors, low price and innovative games. The actual situation has proved that game consoles are attractive not only to children, but also to the whole family. The release of wii fit for casual players proves this

looking ahead, the Blu ray player of Playstation 3 may help drive its sales. Sony will take more measures to increase the share of PS3, including adopting innovative marketing strategies, such as bundling software, services and accessories together to maintain price stability and attract new users

at the same time, Microsoft reduced the price of XBOX360 by $50 at the beginning of the year to help stimulate sales growth and resist the PS3 offensive. All these measures may have a huge impact on the game market in the next few years. However, when the next generation of game consoles are launched from the end of 2010 to 2011, Nintendo, Microsoft and Sony will reshuffle

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